"Unlock the Power of Copywriting: Top 10 Keywords to Boost Your Twitter Engagement and Grow Your Brand!

I started writing since I was 16. At that age I had written about three novels that are two (higher note) occupied.

The very two I can remember writing before I had stopped and crossed to copy writing are Crashing Unto You and The Sharp Shooter.

As long as I have known, writing has been what I loved doing and each time I do it I realize I do it with the best possible ease than my peers and people like my age.

Sometimes it makes me proud and brag about it but as I grew and matured I realized that everyone can write because there’s a story for everyone to tell it’s just that some find it hard to express themselves, some are scared, while some don’t even realize they have a story.

Every writing has it’s subjective theory. As in what experience the person has. Every piece are fragments of the exposure you have and such is copy writing.

Copy writing are fragments of your exposure and this is why it is believed to be piece of writing that isn’t a writing.

Copy writers are referred to as “Copy Thinker” and I believed they earned this term because of their knowledge and exposure.

Every writing has to do with psychology but copy writing is psychology and in my terms copy writing like the word itself is “Copy pasting the mind of your readers, audience, or clients onto their screens”

What this mean is that your idea are put out to them as if it were in their heads or it were their own ideas.

Your audience or clients must resonate with your writing. Why wouldn’t I relate with something I have thought about or had thought about or with something that was or is totally my idea.

The idea of copy writing is to leave the clients, audience or readers with the ideas as if it were their own. Leave them to think about the copy.

This is why copy writing is 80% research of the targeted people. Why and how they live, why and how they work, why and how they respond to issues, products or new events.

Then the next is 15% editing. There’s never a perfect copy. Each time you sit with it there’s always a killer copy to come up with.

So if almost all the 100% percent are ascribed to the research and editing what has writing got to do with it then?

What can the 5% writing do?

A lot! That percentage is more than enough for any killer copy.

The best answer is that as proven by the best copy writers the best copies are jargons, they are scribblings of random expressions.

Eugene Schwartz once said: “Copy is not written. Copy is assembled.”

Elmore Leonard also said “If it sounds like writing, I rewrite it.”

Howard Gossage also said “Nobody reads ads. People read what interests them. Sometimes it’s an ad.”

Just like I stated earlier if a copy resonates with the minds of your readers. If it is coming from a place that it affects their persona or from their personal experience the work is done.

Some copies are simply unignorable. It leaves the reader “hhmmm” and thinking about it for a long time. The funny thing is that those kind of copies are usually one to three words long. I don’t call that writing. It is a research.

Click on this link to see my top 5 copy writers explain shortly how to write copies

Why am I saying all these stories?

I once had a client, Sarah. As a small business owner, Sarah struggled to make her voice heard on social media. She knew that she had valuable insights to share, but they were getting lost in a sea of noise.

That is until she discovered the power of copywriting.

By using strategic keywords and crafting compelling calls to action, Sarah was able to increase her Twitter impressions and drive more clicks.

These keywords are verified impressive important keywords to any copy.

Having studied the best copy writers closely I realized that not one out of these keywords were missing in their copies. If not all at least one will be implemented.

Here are the key words you need to learn how to use to become a better copy writer and grow your engagement record.

1. Free:

Everyone loves free stuff, so use this keyword to promote your free resources, tools, or services.

2. Limited time offer:

This keyword creates a sense of urgency and encourages your audience to act fast.

3. New:

If you have a new product or service, use this keyword to create excitement and intrigue.

4. Exclusive:

This keyword suggests that your offer is unique and not available anywhere else.

5. Save:

This keyword appeals to people's desire to save money, so use it to promote discounts, sales, or special deals.

6. Proven - If you have data or testimonials to back up your claims, use this keyword to establish credibility and trust.

7. Discover - This keyword implies that there's something new and exciting to be found, which can generate curiosity and interest.

8. Join - Use this keyword to encourage your audience to become part of a community, program, or event.

9. Limited spots available - Similar to "limited time offer," this keyword creates urgency and exclusivity.

10. Act now - This keyword is a classic call to action that encourages your audience to take action immediately.

Copywriting is an essential part of any brand strategy, especially on social media platforms like Twitter. However, not all copywriting techniques are created equal. Using humane techniques, which appeal to the emotional needs and desires of your audience, can be an effective way to create compelling content that resonates with them.

I will briefly discuss the advantages and disadvantages of using humane techniques in each of the above tips to create content that drives results.

One advantage of using the "Free" keyword is that it can attract attention and increase engagement, as people are always interested in getting something for free. However, the disadvantage of this technique is that it may attract low-quality leads who are only interested in freebies and may not convert into paying customers. Therefore, it is important to ensure that your free offer is relevant to your target audience and aligns with your overall brand strategy.

Another example is the "Limited Time Offer" keyword, which can create a sense of urgency and encourage action. The advantage of this technique is that it can drive conversions and boost sales, especially if the offer is genuinely limited. However, the disadvantage of this technique is that it can be overused and lose its effectiveness if used too frequently. It is important to strike a balance between creating a sense of urgency and not coming across as pushy or inauthentic.

In conclusion, using humane techniques in copywriting can be a powerful way to connect with your audience and drive results. However, it is important to weigh the advantages and disadvantages of each technique and ensure that they align with your brand values and goals. By doing so, you can create compelling content that resonates with your audience and builds a loyal customer base.

Thanks for reading!

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